Jeff Jarvie
Chief Executive Officer
Former CFO of Pattern, the largest US 3P reseller. Global CFO at InXpress. Aligns strategy, finance, and execution.
Pattern (CFO), InXpress (Global CFO)
About
The operators behind the playbook.
Drafted Commerce came together after thousands of hours consulting and directing large brands, entrepreneurial incubators, retailers, and private equity firms. We have operated and exited several multi-million dollar brands ourselves and have a deep background actually being the people we now serve. From master's degrees in financial statement analysis and econometrics to prior entrepreneurial endeavors, we have run almost every facet of CPG companies and bring a holistic approach to business-operation support.
Experience
Our experience runs deep.
Across product, capital, and ad operations, our partners have carried full ownership of the work, not just advised on it.
100%
Product development
100%
Capital raising
100%
Profit & loss advertising
Philosophy
Our focus is empowerment. Our goal is intelligence.
Most service firms and 'partners' in the consumer-product world hold their internal knowledge, systems, and IP close to the chest. Our belief at Drafted Commerce is that, as industry leaders, we are always evolving and creating the most cutting-edge processes and technology. We share all of our IP, processes, and algorithms with our clients, knowing that by making education a high priority we keep developing further capabilities and intelligent systems.
IP shared with every client
No vendor lock-in
PROCESSES . ALGORITHMS . REPORTING
Shared with the in-house team, every engagement.
Leadership
Meet the leadership team:
Three partners. No bench of unnamed associates. The partners run the engagements directly.
Garrett Bluhm
Co-founder & Partner
Ex-VP eCommerce at Pattern. Led eCom at Hyland's, Unilever, and Schiff Nutrition (acquired by Reckitt Benckiser). Advised hundreds of brands across the category.
Pattern (VP eCommerce), Hyland's, Unilever, Schiff Nutrition
Mike Duthrie
Co-founder & President
Financial audit and serial entrepreneur. Built valuation algorithms and automated advertising platforms for CPG brands, agencies, and institutional investors.
Financial audit, valuation algorithms, ad platforms