Our proprietary CCI platform uses consumer data to mine advertising opportunities across hundreds of thousands of search phrases and compare the value proposition of each product in your catalog against all competitors. We optimize product listings to reach their full SEO potential and use social media and PPC campaigns to win on eCommerce.
Each capability ships as a written deliverable inside the audit, connected to the others, and operated against your P&L.
We treat every product as if it was its own business. Using our Consumer Commerce Index, we map all consumer search terms for every product in your catalog by revenue potential, competitive landscape, and long-term financial sustainability.
Our market analytics let us dissect your most successful competitors and benchmark your catalog offerings to predict successful customer acquisition before spending a dime on the pursuit.
Once we have mapped and analyzed each product's highest revenue opportunities, our algorithmic system pursues each individual opportunity with a quick yet cost-effective methodology.
Ongoing tracking of market share and competitor benchmarking gives granular reporting of progress against substitutable products and insight into cross-platform opportunities.
Drafted works to narrow in and fine-tune the performance of your advertising, with slow charted growth and optimal organic rankings as the goal. We target new phrases and keywords to increase your brand reach while mapping keyword results for insightful discovery.
A smaller brand was interested in growing topline revenue and began working with Drafted Commerce in April. We implemented a full rotational ad strategy with topline revenue as the KPI to track against. By rotating advertising, increasing the breadth of key phrases, and driving traffic to top-searched phrases with the lowest barrier to entry, we saw sales begin to increase and steadily hold position as organic sales took over more of the topline share. We rotated ad spend to more challenging terms and maintained a lower ad spend on terms with optimal organic positions until we reached peak positions across over 70 percent of terms.
