Our performance and market audit team brings to life the human behind the click, identifying the motivations and goals driving every digital interaction through our proprietary tools and consulting group. We help you discover the building blocks fundamental to an intent-based marketing approach.
Consumer mindset, competitor benchmarking, demand analytic, share-of-voice. Intent-based, not impression-based.
We cluster keywords by consumer mindset using our proprietary intent-scoring algorithm. This enables keyword allocation, investment, and performance to be activated based on identified consumer mindsets, so we can optimize our clients' marketing campaigns.
We leverage our proprietary Consumer Commerce Index to track competitive performance. Beyond a traditional competitive audit, this analysis puts the consumer lens on competitive insights to make granular keyword, messaging, and brand-level recommendations.
We leverage behavioral search signals to map key consumer demand themes and topics of a category based on mindsets (on Google and Amazon). This enables us to quantify overall consumer demand within a category, plus key topics across a client brand and its competitors.
Compare how well your brand awareness is growing across different marketing channels against your competition. This helps you gauge how well your ads, social campaigns, and traffic are measuring up across the industry.
Drafted helps you answer the tough questions and guides brands through pivotal moments. From price-match restructuring to private seller accounts, we support you through the transition. We help consult brands with new product-innovation opportunities surfaced in the market data we pull. We validate product development, validate brand acquisitions, and enable peak performance in a profitable way.
