01. Dedicated resources
Your team will have a commercial account manager, two eCommerce directors, one project manager / analyst, and an advertising team with support resources.
Our Work
An operating partnership, not a vendor relationship.
Our goal is to work as an extension of your eCommerce team, providing the resources you need for commercial strategy, advertising, and analytics along the way.
The model
How the partnership runs.
02. Full reporting
Every week we review business performance and next steps with you. Each month you receive a marketing review with promos and strategies for the following month.
03. Holistic approach
We provide support and consultancy across forecasting, profitability analysis, marketing-mix analysis, and customer-meeting preparation.
04. Custom process per brand
Strategy execution is based on validated market data and your brand objectives. We help you advertise more meaningfully to drive destined organic rank positions and rotate advertising spend with intent.
Scope
Focused on the retailers that matter.
Our services span advertising and media management, with a focus on core retailers like Amazon, Walmart, Target, Kroger, and more. Expectations are clearly defined, results are targeted, and the cadence is built for operators, not slideware.
WEEKLY BUSINESS REVIEW
Cadence built for operators, not slideware.
Operating cadence
Operating cadence.
Weekly
Business review with leadership
Monthly
Marketing review with promos and forward plan
5+
Dedicated roles per engagement (AM, 2 directors, PM/analyst, ad team)
The cycle
The operating cycle.
Rules systems combined with manual interventions and ad manipulation to drive topline initiatives and goals. We eliminate wasted spend on individual ASIN-level campaigns and balance efficiency with data-driven analytics while constantly testing.
01
Tune
Target profitability, lower overall spend, and increase spend on proven terms.
02
Discover
Increase keyword targets, sample size, and budgets to expand reach.
03
Perform
Aim for slow, steady advertising growth and grow the number of target phrases.
04
Rank
Target priority key phrases to organically rank higher, then work to decrease paid spend.
05
Push
Push for aggressive growth targets for higher topline sales and a larger share of voice.
01
Tune
Target profitability, lower overall spend, and increase spend on proven terms.
02
Discover
Increase keyword targets, sample size, and budgets to expand reach.
03
Perform
Aim for slow, steady advertising growth and grow the number of target phrases.
04
Rank
Target priority key phrases to organically rank higher, then work to decrease paid spend.
05
Push
Push for aggressive growth targets for higher topline sales and a larger share of voice.
PARTNER QUOTE
What partners say.
"Drafted Commerce has consistently shown that they are true experts at understanding end-to-end eCommerce. The team brings analytics expertise to drive business goals and ensure best-in-class customer experience." Shub Goel, VP eCommerce & Omnichannel, Instant Brands.