Intelligent system development
We share all of our IP, processes, and algorithms with our clients. We teach you how to automate tasks, develop data services, and include training and modeling at every step.
Solutions
Your in-house data system, designed to run in-house.
Organizations are realizing that the future of high-performance advertising and channel management lives in-house. Our team will audit, assess, and provide the technological, human-capital, and data-system needs for your organization to succeed in taking the baton.
The practice
What the practice covers.
IP, processes, and algorithms shared with the team. Automation, data services, and training at every step.
Market share and growth tracking
Built from the unit and SKU level rolled into custom categorizations to fit every brand's specific needs. Now you can confidently track marketplace and wholesale category share.
Accountability benchmarking
Audit historical performance with filters to highlight successes or failures by individual contributors, agencies, manufacturing facilities, and supply-chain logistics. Promote and prioritize the highest-potential opportunity products by dollar value and lowest barrier to entry.
Cross-channel reporting
Get a step-by-step understanding of the conversion path of your customers across all your advertising channels and platforms. Draw from a unified pool of information that originates from all digital channels, both paid and organic.
Outcomes
The future of advertising is in your hands.
Data & Tech
In-house transferable
Modeling + training
Enhance in-house capabilities with expert support
Deep dives
Insight from end-to-end data-system reviews
Cutting-edge
Processes and technology, shared with the team
CASE STUDY . OPERATING SYSTEMS
Drafted Commerce uses our proprietary data analytics technology to optimize processes and produce actionable intelligence, then turns that intelligence into rules for bid adjustments and media management. This gives you the ability to advertise in a more meaningful way, drive destined organic rank positions, and rotate advertising spend at an ASIN level with item-level profitability metrics.