# Drafted Commerce

> Drafted Commerce is a CPG growth firm that manages Amazon Advertising for consumer brands, extends the same playbook to Walmart and other retail media networks, and supports private equity with acquisition diligence. Operators from Pattern, Unilever, Reckitt. Hundreds of brands advised since 2017. Processes and IP are shared with every client team.

## Customer story (anonymized; references available on request under mutual NDA)
Peak organic positions across 70%+ of terms, with lower ad spend.
- Terms at peak organic position: 70%+
- Overall spend on ad terms: Lower
- Sales took over more of the topline share: Organic

## Practices
- Advertising & Promotion: Algorithmic rotation tuned for organic rank.
- Data & Technology Systems: Audit, build, hire. Stand up an in-house data org.
- Launch Evaluation: Investment-grade evaluation before you commit.
- Market Performance Audit: Who's actually buying and why they convert.

## Partners
- Jeff Jarvie, Chief Executive Officer: Former CFO of Pattern, the largest US 3P reseller. Global CFO at InXpress. Aligns strategy, finance, and execution.
- Garrett Bluhm, Co-founder & Partner: Ex-VP eCommerce at Pattern. Led eCom at Hyland's, Unilever, and Schiff Nutrition (acquired by Reckitt Benckiser). Advised hundreds of brands across the category.
- Mike Duthrie, Co-founder & President: Financial audit and serial entrepreneur. Built valuation algorithms and automated advertising platforms for CPG brands, agencies, and institutional investors.

## Engagement
- Category audit: Fixed fee, 4 to 6 weeks. Written report with go / hold / partner recommendation.
- Operating partnership: Monthly retainer, Scoped to the practices you need.

## Contact
partners@draftedcommerce.com

## Pages
- https://draftedcommerce.com/advertising-promotion
- https://draftedcommerce.com/amazon-account-management
- https://draftedcommerce.com/careers
- https://draftedcommerce.com/contact
- https://draftedcommerce.com/data-technology-systems
- https://draftedcommerce.com/
- https://draftedcommerce.com/market-performance-audit
- https://draftedcommerce.com/partnership-model
- https://draftedcommerce.com/privacy
- https://draftedcommerce.com/product-launch-evaluation
- https://draftedcommerce.com/retail-platforms
- https://draftedcommerce.com/sellers-and-vendors
- https://draftedcommerce.com/who-we-are

## Source
This file is auto-generated from the canonical content store on each deploy.
Last updated: 2026-09-04.